Welcome to the page for my capstone project, written as part of my master’s degree in New Media Journalism. In this article, I explore the growth and development of the Tennessee Tribune, an online news outlet, from the perspective of its Social Media Director. Through research and analysis, I examine the challenges and successes of building and growing the Tribune’s online presence, and I present my findings in the form of a non-biased news article. I hope you enjoy reading about the Tribune’s journey and the insights I have gained from my time working there, and I thank you for your support as I continue to pursue my passion for storytelling.

Original Date – October 15, 2012

The Tennessee Tribune: Growing An Online Presence

Locating relevant news has never been as easy as it is today. Consumers of information have standards such as TV, radio, and newspapers. In recent years the growth of the Internet has made finding important news stories an easy task. The Tennessee Tribune is a newspaper that is taking advantage of this phenomenon. Published in Nashville, TN, this African-American-owned newspaper has a readership of nearly 150,000 Tennesseans each week. Started over 20 years ago by Publisher Rosetta Miller–Perry, the Tribune has a strong reputation for honest news that is important to its local community. This good standing is carrying over into the content it is publishing online at its website www.tntribune.com.